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English to Chinese translations [PRO] Bus/Financial - Law: Contract(s) / Contract
English term or phrase:the first right of refusal to introduce
If Seller subsequently obtains a certification for the Products, then Seller shall shall allow the Buyer the first right of refusal to introduce, under Nuyer sponsorship, the benefits of the certified Products. Should Buyer refues the first right of refusal for said certification, sellar shall provide Buyer with a royalty on each sale of hte Products made by the seller for a period of 20 years in the amount of 15% of the retail price to compensate buyer for its costs in originally obtaining certification for the products.
How do you understand the "first right of refusal to introduce the benefits of the certified products" and "to refuse the first right of refusal"?