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English to Chinese translations [PRO] Marketing / car dealership training
English term or phrase:Service Retention
Definition of Service Retention is as follows:
Performance that indicates the degree to which NN vehicle owners in the local after-sales market are being retained in the NN Dealer’s Workshop. In other words, performance that indicates the degree to which potential service business opportunities are being secured.
Thank you for the good explanation. I came across a marketing book with a slightly different version to the same effect. I chose that version. But the meaning is the same. 3 KudoZ points were awarded for this answer