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Prefer Last attribution

Chinese translation: 倾向最终互动归因模式

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06:13 Nov 27, 2013
English to Chinese translations [Non-PRO]
Marketing - Marketing / Market Research / 网站营销
English term or phrase: Prefer Last attribution
Prefer Last attribution
Under Prefer Last attribution, the last ad in the customer journey receives a majority of the credit and each preceding touch receives credit in a rules-based, linearly decaying fashion.

请问这一术语及其定义如何翻译?
GingerbreadMan
China
Local time: 21:56
Chinese translation:倾向最终互动归因模式
Explanation:
attribution model:归因模式

归因模式有现成的几个模式分类,也可以自定义模式。所以国内如没有现成的术语,可近似翻译。

结合原文以及谷歌分析的归因模式介绍,可翻译为:倾向最终互动归因模式

区别于最终互动归因模式,该模式最后一个接触点将获得100%的销售功劳。

https://support.google.com/analytics/answer/1662518?hl=zh-Ha...
Selected response from:

AshleyHuang
Local time: 21:56
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Summary of answers provided
3倾向最终互动归因模式
AshleyHuang


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
prefer last attribution
倾向最终互动归因模式


Explanation:
attribution model:归因模式

归因模式有现成的几个模式分类,也可以自定义模式。所以国内如没有现成的术语,可近似翻译。

结合原文以及谷歌分析的归因模式介绍,可翻译为:倾向最终互动归因模式

区别于最终互动归因模式,该模式最后一个接触点将获得100%的销售功劳。

https://support.google.com/analytics/answer/1662518?hl=zh-Ha...


    https://support.google.com/analytics/answer/1662518?hl=zh-Hans
    Reference: http://kenshoosocial.com/activateilluminate/wp-content/uploa...
AshleyHuang
Local time: 21:56
Native speaker of: Native in ChineseChinese
Grading comment
thx
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