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top-level targeting

Chinese translation: 通过宽泛分类定向投放

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:top-level targeting
Chinese translation:通过宽泛分类定向投放
Entered by: Lifeng Yang
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05:37 Aug 30, 2014
English to Chinese translations [PRO]
Bus/Financial - Marketing / Market Research / mobile advertising
English term or phrase: top-level targeting
Mobile advertising went through various formats and implementations before it reached the scale now enjoyed by Facebook, Twitter and Google. This last leg of innovation, which is now paying off for marketers and advertisers, has been all about the granularity of targeting that these platforms can bring to deliver a successful transaction or sales conversion, says Albright.

“They have so much scale in mobile now that they’re able to do targeting to clusters that are meaningful,” Albright adds. Now they can take that {top-level targeting} and go much deeper… All of a sudden you start to get much more focused, and even though you’re so much more focused you still have the scale that you can deliver meaningful results. So having that big audience, then having very detailed information and that relationship is where you’re seeing things separate.”
现在,它们可以在这种{宏观投放}的基础上极其深入地下挖
clearwater
China
Local time: 16:17
通过宽泛分类定向投放
Explanation:

Targeting,广告业的定向投放

数字媒体能把广告精准投放到相应受众眼中,这个能力正是传统广告有欠缺、难胜任之处。传统广告媒体在定向方面过于宽泛,不够细化。

“The challenge with traditional media is that it still almost entirely relies on top-level targeting, specifically age ranges and content (for instance, sports for men ages 25-to-44). Digital media, on the other hand, is using multiple data sets in near real-time to serve up advertising to the right people at the right time in the right environment with the right message.”

数字媒体广告投放虽然也起始于较宽泛的分类,比如运动产品。但广告定向投放的过程可以不断细化,并可以几乎实时地在消费者所在环境,将消费者需要的产品信息,于消费者可以接受的时间,传递给需要产品的那些消费者。
Selected response from:

Lifeng Yang
China
Local time: 16:17
Grading comment
谢谢!
4 KudoZ points were awarded for this answer

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Summary of answers provided
4通过宽泛分类定向投放
Lifeng Yang


  

Answers


36 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
通过宽泛分类定向投放


Explanation:

Targeting,广告业的定向投放

数字媒体能把广告精准投放到相应受众眼中,这个能力正是传统广告有欠缺、难胜任之处。传统广告媒体在定向方面过于宽泛,不够细化。

“The challenge with traditional media is that it still almost entirely relies on top-level targeting, specifically age ranges and content (for instance, sports for men ages 25-to-44). Digital media, on the other hand, is using multiple data sets in near real-time to serve up advertising to the right people at the right time in the right environment with the right message.”

数字媒体广告投放虽然也起始于较宽泛的分类,比如运动产品。但广告定向投放的过程可以不断细化,并可以几乎实时地在消费者所在环境,将消费者需要的产品信息,于消费者可以接受的时间,传递给需要产品的那些消费者。


Lifeng Yang
China
Local time: 16:17
Specializes in field
Native speaker of: Native in ChineseChinese
PRO pts in category: 94
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谢谢!
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Changes made by editors
Sep 3, 2014 - Changes made by Lifeng Yang:
Created KOG entryKudoZ term » KOG term


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