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23:48 May 23, 2005
English to Chinese translations [PRO] Social Sciences - Sports / Fitness / Recreation
English term or phrase:his celebrity precedes him
Consider that as a backhanded reminder that, when it comes to celebrities, man and brand are not the same. Beckham's long-sought U.S. ad campaigns, bolstered by a 2002 movie (Bend It Like Beckham), a Vanity Fair cover and his new beauty products deal, move Beckham the brand into a make-or-break phase. He has likely to have just one more big international tournament in which to star, the 2006 World Cup, but he turns 30 in May and needs to extend his range beyond soccer. In America his celebrity precedes him--can he outlast his playing days and actualize a brand that analysts have estimated to be worth $375 million?