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brand loyalty

Danish translation: mærkeloyalitet


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English term or phrase:brand loyalty
Danish translation:mærkeloyalitet
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22:54 Feb 18, 2009
English to Danish translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand loyalty
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):
  • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com
  • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
  • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz
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Graden af kundernes loyalitet over for et bestemt varemærke - med andre ord hvor sandsynligt det er, at de vil købe det igen. Bruges som indikator for et mærkes værdi.
Selected response from:

Mette Melchior
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4 KudoZ points were awarded for this answer


Summary of translations provided
5 +2mærkeloyalitet
Mette Melchior


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3 days 10 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2

Definition from own experience or research:
Graden af kundernes loyalitet over for et bestemt varemærke - med andre ord hvor sandsynligt det er, at de vil købe det igen. Bruges som indikator for et mærkes værdi.

Example sentence(s):
  • Mærkeloyalitet har gennem tiderne været et af de mest centrale begreber blandt såvel akademikere som praktikere inden for marketing. - Syddansk Universitet  
  • Denne forbrugersegmentering er inspireret af Gallups erfaringer med Conversion Model, der kan skabe et billede af forbrugernes mærkeloyalitet. - Miljøstyrelsen  
  • MediaComs 3D værktøj gør det muligt at måle Audis mærkeloyalitet i den definerede kernemålgruppe og derigennem identificere potentielle målgrupper, der er på vej væk fra Audis konkurrenter. - MediaCom  

Man ser også termen "brandloyalitet" brugt på dansk. Se f.eks. http://www.marketmagazine.dk/default.asp?Action=Details&Item...
Mette Melchior
Local time: 10:55
Native speaker of: Native in DanishDanish
PRO pts in category: 32

Votes in favor of/against selecting this as the best translation of the term asked
Yes  xxxJKizach
46 days
  -> Tak! Og velkommen på Proz :-)

Yes  kolya: mærke-loyalitet; as in support of a brand. Always buying that kind of brand
169 days
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