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below the line

Dutch translation: below the line-activiteiten

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:below the line
Dutch translation:below the line-activiteiten
Entered by: Evert DELOOF-SYS
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07:23 Jan 11, 2001
English to Dutch translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: below the line
'below the line'; the term
embraces communications activities for which agencies do not buy
media and thus do *not* receive a commission - for instance,
brochures, direct mail etc. (as opposed to TV advertising from
which they do receive a commission).
David Gillikin
below the line-activiteiten
Explanation:
below the line-activiteiten

'Below the line' wordt niet vertaald;

Ref.:

het Poly-Marketing Zakboekje (Koninklijke PNBA, 1991, pag. 414)

below the line-activiteiten zijn promotie-activiteiten die tot bestedingen van het budget buiten de media leiden en waarop derhalve de klassieke mediaprovisie niet van toepassing is

HTH
Selected response from:

Evert DELOOF-SYS
Belgium
Local time: 14:37
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
nabelow the line-activiteiten
Evert DELOOF-SYS


  

Answers


16 mins
below the line-activiteiten


Explanation:
below the line-activiteiten

'Below the line' wordt niet vertaald;

Ref.:

het Poly-Marketing Zakboekje (Koninklijke PNBA, 1991, pag. 414)

below the line-activiteiten zijn promotie-activiteiten die tot bestedingen van het budget buiten de media leiden en waarop derhalve de klassieke mediaprovisie niet van toepassing is

HTH

Evert DELOOF-SYS
Belgium
Local time: 14:37
Specializes in field
Native speaker of: Native in DutchDutch, Native in FlemishFlemish
PRO pts in category: 81

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Changes made by editors
Apr 14, 2005 - Changes made by Evert DELOOF-SYS:
LevelNon-PRO » PRO
Field (specific)(none) » Marketing / Market Research


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