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sell-through

French translation: vente

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:sell-through
French translation:vente
Entered by: cdtrad
Options:
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05:36 Jan 9, 2001
English to French translations [PRO]
Bus/Financial
English term or phrase: sell-through
This feature will provide ability to improve sell-throughs by over 40%...
cdtrad
Local time: 22:26
"vente directe au consommateur" (or "Vente spéciale"?)
Explanation:
There seems to be two different ways that the expression "sell-through" is used. One is to mean a special discount price, either to attract customers, or to clear certain items. Another means a "direct sale to the customer".

Here are a few quotes that might help you:

"Understand sell-through (direct sales) campaigns"
http://www.bcentral.com/articles/workz/Attract/basellcmp.asp...

"What is my "sell-through" percentage?
Your sell-through percentage is calculated by dividing the number of auctions you list into the number of auctions you sell over a 12-week period. The more items you sell relative to the number of items you list, the higher your sell-through. "
http://help.yahoo.com/help/us/auct/asell/asell-43.html

"Learn when to use a sell-through campaign

-- Use sell-throughs to capitalize on a special sales offer

-- Use sell-throughs to move discounted merchandise quickly"

http://www.bcentral.com/articles/workz/Attract/basellcmpln.a...

"The CurrencyAuction.com™ Sale that closed Sunday, April 30 set
new and exciting records for Heritage Numismatic Auction, Inc. The sale opened for
on-line bidders on April 16 with a total of 344 lots. "By the end of its two week period
on-line, we registered a staggering 277 lots sold in our latest currency auction. This
number represents 80% of those in the sale," observed Heritage's
CurrencyAuction.com™ Consignment Coordinator Holli Hughes. "This is the highest
sell-through rate that we have yet recorded."
http://www.heritagecoin.com/info/PressReleases/5022000CASell...

"It seems that some major B-video distributors are dropping their prices in the hope that they might
increase their sales. Last issue we announced that Hemdale was going to start releasing their product at
sell-through prices ("From The B's Nest: Cheers & Jeers"). Now, two other labels--Republic Pictures Home
Video and Arrow Entertainment--have jumped on the bandwagon by cutting their prices almost in half."
http://members.aol.com/acmagazine/ac4/rage.html

"la distribution de CD-Rom est à plusieurs égards similaire à celle des vidéocassettes pour le
marché du "sell-through", soit la vente directe de vidéocassettes au consommateur. "
http://strategis.ic.gc.ca/SSGF/it04252f.html

"Marché du "sell-through" (vente directe de vidéocassettes)
Les distributeurs exploitent le marché de la vente directe de vidéocassettes par le réseau conventionnel des grossistes ainsi
que par l’entremise de certains intermédiaires nommés "rackjobbers", qui ont des ententes exclusives avec les détaillants. "
http://strategis.ic.gc.ca/SSGF/it04241f.html

You'll have to decide which meaning this expression has, in the context you are dealing with. Good luck!
Selected response from:

Louise Atfield
Grading comment
Merci beaucoup, j'ai pu me faire une idée, même si le terme est toujours un peu vague. Merci aussi à tous les autres qui m'ont répondu.
4 KudoZ points were awarded for this answer

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Summary of answers provided
na"vente directe au consommateur" (or "Vente spéciale"?)Louise Atfield
nacette caractéristique/option permettra d'augmenter de plus de...Fr?d?rique
navente promotionnelle
Marc Dionne
naaccompagnement des ventesLouis RIOUAL


  

Answers


10 mins
accompagnement des ventes


Explanation:
Marketing support provided by manufacturer or wholesaler to retailer.


    Reference: http://www.termium.com
Louis RIOUAL
Local time: 22:26
PRO pts in pair: 434
Login to enter a peer comment (or grade)

38 mins
vente promotionnelle


Explanation:
Voici une fiche de l'OLF sur le sujet :

promotional sale

Syn.
sell through


Terme(s) apparenté(s)
selling by special offer
vente promotionnelle n. f.

Déf. :
Opération effectuée en vue de faire connaître un produit ou un service vendu, ou d'en accélérer la vente, à des conditions de prix attirantes pour la clientèle, grâce à l'utilisation d'un certain nombre de moyens publicitaires, dans un magasin de détail et ailleurs.

[Office de la langue française, 1998]


Bonne chance!

Marc Dionne

Marc Dionne
Canada
Local time: 16:26
Native speaker of: Native in FrenchFrench
PRO pts in pair: 51
Login to enter a peer comment (or grade)

20 hrs
cette caractéristique/option permettra d'augmenter de plus de...


Explanation:
40 % le nombre de ventes menées au bout/à bien

Fr?d?rique
Local time: 22:26
PRO pts in pair: 208
Login to enter a peer comment (or grade)

1 day 15 hrs
"vente directe au consommateur" (or "Vente spéciale"?)


Explanation:
There seems to be two different ways that the expression "sell-through" is used. One is to mean a special discount price, either to attract customers, or to clear certain items. Another means a "direct sale to the customer".

Here are a few quotes that might help you:

"Understand sell-through (direct sales) campaigns"
http://www.bcentral.com/articles/workz/Attract/basellcmp.asp...

"What is my "sell-through" percentage?
Your sell-through percentage is calculated by dividing the number of auctions you list into the number of auctions you sell over a 12-week period. The more items you sell relative to the number of items you list, the higher your sell-through. "
http://help.yahoo.com/help/us/auct/asell/asell-43.html

"Learn when to use a sell-through campaign

-- Use sell-throughs to capitalize on a special sales offer

-- Use sell-throughs to move discounted merchandise quickly"

http://www.bcentral.com/articles/workz/Attract/basellcmpln.a...

"The CurrencyAuction.com™ Sale that closed Sunday, April 30 set
new and exciting records for Heritage Numismatic Auction, Inc. The sale opened for
on-line bidders on April 16 with a total of 344 lots. "By the end of its two week period
on-line, we registered a staggering 277 lots sold in our latest currency auction. This
number represents 80% of those in the sale," observed Heritage's
CurrencyAuction.com™ Consignment Coordinator Holli Hughes. "This is the highest
sell-through rate that we have yet recorded."
http://www.heritagecoin.com/info/PressReleases/5022000CASell...

"It seems that some major B-video distributors are dropping their prices in the hope that they might
increase their sales. Last issue we announced that Hemdale was going to start releasing their product at
sell-through prices ("From The B's Nest: Cheers & Jeers"). Now, two other labels--Republic Pictures Home
Video and Arrow Entertainment--have jumped on the bandwagon by cutting their prices almost in half."
http://members.aol.com/acmagazine/ac4/rage.html

"la distribution de CD-Rom est à plusieurs égards similaire à celle des vidéocassettes pour le
marché du "sell-through", soit la vente directe de vidéocassettes au consommateur. "
http://strategis.ic.gc.ca/SSGF/it04252f.html

"Marché du "sell-through" (vente directe de vidéocassettes)
Les distributeurs exploitent le marché de la vente directe de vidéocassettes par le réseau conventionnel des grossistes ainsi
que par l’entremise de certains intermédiaires nommés "rackjobbers", qui ont des ententes exclusives avec les détaillants. "
http://strategis.ic.gc.ca/SSGF/it04241f.html

You'll have to decide which meaning this expression has, in the context you are dealing with. Good luck!

Louise Atfield
PRO pts in pair: 577
Grading comment
Merci beaucoup, j'ai pu me faire une idée, même si le terme est toujours un peu vague. Merci aussi à tous les autres qui m'ont répondu.
Login to enter a peer comment (or grade)




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