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09:50 Feb 14, 2000
English to French translations [PRO] Bus/Financial
English term or phrase:trade dress
The context : violation of any right in non-patented intellectual property, including any right in trademark, trade dress, copyright.
Explanation: According to lawyers the trade dress is the concept of the company.
For instance: Mcdonalds. The trade dress would inolve the colors (packaging, facade of the facilities, staff uniforms), name of the products (Bigmac, quarter pounder), and even that Ronald McDonald guy :)