French translation: la fréquence (des visites) et la couverture (géographique) optimales
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:
coverage & frequency
la fréquence (des visites) et la couverture (géographique) optimales
English to French translations [Non-PRO] Marketing - Business/Commerce (general)
English term or phrase:coverage & frequency
This simulation was configured to reflect the exact market situation of the client, taking into account segmentation measures, optimal coverage & frequency and available resources. 900 representatives were brought through a 1-day workshop during a national sales conference. The result was a realistic, modern and high-tech training program, inspiring involvement and buy-in, while at the same time giving the participants a fun and memorable experience.
Couverture et fréquence ? S'agit-il d'un concept bien déterminé en marketing ?