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13:40 Apr 17, 2005
English to French translations [Non-PRO] Marketing - Business/Commerce (general)
English term or phrase:segmentation and targeting
This webcast discusses how X enables pharmaceutical and biotechnology companies to: Analyze Rx sales and call activity data even when users are not connected to the corporate network, intelligently plan and execute sales processes as a result of insight gained through physician behavior and market data, perform highly sophisticated segmentation and targeting to identify the right doctors to deliver tailored sales messages, provide a personalized score card of performance for each sales representative and district manager on metrics such as compliance with call plan, Rx sales, and call activity targets.