French translation: Licence de marque ou d'ensiegne
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
English to French translations [PRO] Bus/Financial - Business/Commerce (general)
English term or phrase:Trademark or brand name licensing
Trademark or brand name licensing:
In this franchising arrangement the franchisee is granted the rights (in the form of a license) to use the franchisor’s trademark or brand name to sell its products or services. This arrangement is generally made for a specific period of time and for a designated territory. These franchises are also much less constricted as compared to business format franchise. Beverage companies and cartoon characters are good examples of trademark or brand name licensing