French translation: [démarche de] réflexion sur le choix de la marque/l'image de marque
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14:43 Sep 2, 2011
English to French translations [PRO] Bus/Financial - Business/Commerce (general)
English term or phrase:branding exercise
Company C is being bought. They ask if the name "Company C" and its associated brand will remain after the mergure.
They are told "We will be going through a ***branding exercise*** after close to determine the right go-to-market strategy."