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trading-down

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09:19 Nov 28, 2013
English to French translations [PRO]
Bus/Financial - Finance (general)
English term or phrase: trading-down
Bonjour à tous,

Il s'agit ici d'un bilan d'un grand groupe spécialisé dans les produits de grande consommation.

"XXX is vulnerable to trading-down by consumers (using more private label products)."

"XXX est exposée à ??? par les/des consommateurs (qui utilisent davantage de produits de marque distributeur)."

Comment traduiriez-vous ce "trading-down by consumers" ici ?

Je comprends l'idée d'une baisse de gamme.

J'ai rencontré cette définition sur cette page http://www.xerfi.fr/etudes/9dis04.pdf : "trading-down = emprunt des codes marketing du luxe par les marques de grande consommation."

Quelle serait votre proposition ?

Merci à tous
Willa95
France
Local time: 03:48
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Summary of reference entries provided
Lu dans le Financial Times
Victor Santos

Discussion entries: 4





  

Reference comments


19 mins
Reference: Lu dans le Financial Times

Reference information:
Voici un lien qui ne laisse guère de doutes quant au sens de "trading down" dans ce contexte. Il s'agit bien de l'idée d'une "baisse en gamme" de la part des consommateurs.

Example sentence(s):
  • Recession-hit Spanish consumers continued to “trade down” in the second quarter, boosting the results of companies focused on providing cheap alternatives to the country’s ailing dominant brands.

    Reference: http://www.ft.com/cms/s/0/3b36f95a-f867-11e2-b4c4-00144feabd...
Victor Santos
France
Specializes in field
Native speaker of: Native in FrenchFrench, Native in PortuguesePortuguese
PRO pts in category: 885
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Changes made by editors
Nov 28, 2013 - Changes made by Nicolas Roussel:
Term askedtrading-down by consumers » trading-down


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