15 mins confidence:  
17 mins confidence: survaleur, achalandage
Explanation:
Excédent de la valeur
globale d'une entreprise à une
date donnée, sur la juste
valeur attribuée aux éléments
identifiables de son actif net à
cette date.
| GILLES MEUNIER
France
Local time: 08:01
Native speaker of: French
PRO pts in category: 257
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27 mins confidence: peer agreement (net): +1 écart d'acquisition
Explanation:
It is a financial term and has to do with "amortissement après acquisition de sociétés ou parts sociales"...
Nothing at all to do with "bonne volonté, estime..." or something like that ! In French we say also goodwill (le) instead of "écart d'acquisition".
Look at: http://www.investorwords.com/2212/goodwill.html
goodwill
An intangible asset which provides a competitive advantage, such as a strong brand, reputation, or high employee morale. In an acquisition, goodwill appears on the balance sheet of the acquirer in the amount by which the purchase price exceeds the net tangible assets of the acquired company.
See Also: purchase acquisition, going-concern value, book value
or http://www.moneychimp.com/glossary/goodwill.htm
Goodwill
A class of intangible assets such as a company's name and reputation.
Goodwill shows up on a company's books when it acquires another company, and naturally has to pay more for it than the listed book value of its assets. The excess paid is categorized as Goodwill, added to the acquiring company's balance sheet as an asset, and then depreciated over a period of years.
| Giselle Chaumien
Germany
Local time: 08:01
Works in field
Native speaker of:  German, French
PRO pts in category: 4
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1 hr confidence:
9 hrs confidence: achalandage
Explanation:
"Achalandage" and **only** "achalandage" is the correct technical/legal translation of "goodwill".
The concept of goodwill requires explaining to understand why "goodwill", in the field of trademarks, doesn't exactly means "goodwill" or even "good will" in their classic meanings. It also explains why "achalandage" is the standard, accepted translation.
A trademark's goodwill is essentially its ability to draw in business, its ability to sell.
A trademark like "Krazy Glue" (a brand of cyanoacrylate glue) has inherent goodwill because it is memorable, instantly recognisable, appealing, funny, whatever. A trademark like "Kodak" has inherent goodwill because over the years, people trust Kodak's products to be of good quality (and so they buy Kodak film).
A trademark that people do not like or trust, to prove by opposition, but that nevertheless draws in business also has inherent goodwill associated with it. An example would by right-wing talk-radio host Rush Limbaugh: a sizeable portion of his listening audience was made up of people who hated him yet listened to him. It can even be said this audience listened to him because they hated him. In other words, Rush Limbaugh has goodwill (in the sense "goodwill" means in the field of trademarks), lots of goodwill.
"Achalandage" is "how busy/popular something is". "Un magasin achalandée" is busy, has a lot of people on it, sales are good.
When you buy a trademark from someone, you also acquire the value of the goodwill associated with it. In other words, you acquire the trademark's ability to draw in business, its "ability" to be sold at a higher price than a similar product or service.
Yopu can also check the trademark legislation of any French/English bilingual country (like Canada): "goodwill" is translated to "achalandage". "Achalandage" is also the term used by the Intellectual Property Organisation, the world governing body for intellectual property (copyrights, patents, and trademarks) as well as the term used in the Stockholm/Paris Text, the text of the international agreement on trademarks that is used or makes up a part of the national leglislation of the majority of the World's legislation.
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206 days confidence: goodwill
Explanation:
Il est fréquent que l'on ne traduise pas ce terme en gestion financière. Sinon survaleur, écart d'acquisition, fonds commercial peuvent être employés.
Brand = marque connue.
Trademark = toute marque, y compris une marque peu connue voir inconnue.
| Paul VALET (X)
France
Local time: 08:01
Native speaker of: French
PRO pts in category: 12
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