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English to French translations [PRO] Bus/Financial - Management
English term or phrase:from the bottom up
contexte: il s'agit d'un programme (ABC Way, ABC étant le nom du groupe en question) visant à améliorer les procédures au sein du groupe et de faire des économies de coût.
"ABC Financial 's ABC Way awareness campaign, was presented by Mary-Ann Johnson, ABC Financial ABC Way leader . This campaign aims at leveraging the ABC WAY program *** from the bottom up *** by heightening awareness in order to accelerate deployment. The idea was to promote ABC Way with the NYC Subway as the central theme of the campaign.
The Executive Committee agreed that the campaign catches people’s eye and is very good at connecting with people and decided to explore the local reuse of this presentation."