French translation: système de gestion de la relation clientèle
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English to French translations [Non-PRO] Marketing
English term or phrase:CIMS=Customer Information Management System
French equivalent, please, for both the logo and the full name?
Context is Marketing
Business Challenge: Progressive changes to the way ALCATEL provides customer service had increased demands on its CUSTOMER INFORMATION MANAGEMENT SYSTEM (CIMS) and caused the company's Central Processing Unit (CPU) to run at 90 to 100 per cent of capacity.