Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
|English to French translations [PRO]|
|English term or phrase: roach marketing|
|Context: marketing services. Definition provided in the text:|
A "Roach" is defined as a singular instance when the brand or product is mentioned and/or introduced in its optimal setting to an audience of one or more people.
Also appears as "roaching".
|French translation:marketing racoleur|
tout à gagner à lever certains malentendus. Il n'est pas question
ici de marketing racoleur mais de communication, simplement. ...
ancien.fef.be/philosophie/programme/4_ligne.html - 17k
Mais malgré la liste de noms étalés sur la pochette, de Tears For Fears à Bruce
Springsteen, on est loin du marketing racoleur pour artistes en panne d ...
iquebec.ifrance.com/kissing/ca30.htm - 2k
Selected response from:
Local time: 18:26
|I did more research, and I didn't quite find the perfect expression. I said "marketing racoleur invisible". The fact is that the product is discreetly integrated into real life and people may not even realize that it was done on purpose. For instance, cellular phones are used in a bar, a tourist uses a camera and talks about it, or people talk on the bus about what they did on the week-end and mention the product. |
1 KudoZ points were awarded for this answer
16 mins confidence:
marketing/action pour appâter le public/les chalandsLes prospects
actions directes de promotion
Specifically, there has been recent heightened activity in product seeding - whereby marketers outfit influencers in hopes of creating buzz about an item - and even "roach-bait marketing," also known as "roaching" - where actors are paid to engage consumers in conversations about a brand, in various locales, such as restaurants, bars,
shopping centres or on the street.
... Aux traditionnelles promotions, régulièrement mises en place pour appâter le chaland, s ... au bon moment Pour aider à la réflexion, le marketing, encore une ...
www.lemoneymag.fr/.../Application/Fiche_Pratique/s_FichePra... 0,1729,3-4525-0-5140-5142-5149-FIC,00.html -
Script: Concept-Copywriting & training in Direct Marketing
Spécialités : Etablir des stratégies, concevoir, rédiger, produire des campagnes
de Direct Marketing : mailings, news, sites Web, fax ... Appâter les prospects. ...
www.script.be/tools/faire.htm - 13k
... que vos données seront uniquement utilisées à des fins de marketing". ... par les organismes ou personnes désirant constituer un fichier pour appâter le public ...
www.edsb.ch/f/doku/jahresberichte/tb6/kap12.htm - 30k
Local time: 19:26
Native speaker of: French
PRO pts in pair: 12561
|Login to enter a peer comment (or grade)|5 hrs confidence:
Return to KudoZ list
KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.
Search millions of term translations