uplamping
| 07:40 Jun 16, 2000 |
| English to French translations [PRO] Marketing | ||||
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| Summary of answers provided | ||||
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| na | substitution de produit |
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| na | "sur-lamper", "super-lamper", uplamper? |
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| na | ayez l'esprit clair, clair comme le jour |
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Answers
1 hr
substitution de produit Explanation: "Uplamping" is obviously a term coined on "upgrading". The marketing term commonly used is "switching". Here is a definition given by the Motley Fool: "Switch, Switched, or Bait & Switch: Changing the customer over to a more expensive car. " <BR>The only equivalent I could find in Termium for "bait & switch" is "publicité d'appât", and by the Routledge "technique de l'appât" ou "vente attrape-nigaud", but these hardly fit your context ;-) <BR> I would therefore go with a description. "Substitution de produit" was actually used in "Protegez-vous" a couple of years ago (Protegez-vous is a magazine edited in Quebec and dealing with consumer issues). <BR>Hope this helps, Evelyna |
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1 hr
"sur-lamper", "super-lamper", uplamper? Explanation: Obviously, this word is made up, a bit jokingly, in imitation of the word "upgrade". There can't be an equivalent in French, and all you can do is make up one yourself that has the same kind of flavour. There is no word to use singly to translate upgrade, therefore you can't play on a single word the way they did in English. I would suggest something such as "sur-lamper" (of course, the word "lamper" doesn't exist in French any more than the word "lamping" exists in English...). The word "super" is used extensively in French (at least in French Canada") to mean something really good. So you could coin a word using that too. Or, since many French texts use the English word "upgrade" anyway, you could use that same word as a basis for a new one. I see the context as: some people who want to buy a new lamp, maybe to replace one they have (or had), but want to buy something better (hence, the comparison with someone buying a better hard disk, for instance, to replace the one they have) Does this help? |
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23 hrs
ayez l'esprit clair, clair comme le jour Explanation: I think that to keep the spirit of the text a play on words is required. I would go with an expression such as one of the above and work it into the text. |
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