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21:01 Aug 21, 2001
English to French translations [Non-PRO] Marketing
English term or phrase:B2B and B2C
Enterprises today have complex business challenges-managing growth, juggling constant change and maximizing their IT investment. No matter what the business, lost time means lost revenue. Now more than ever, an enterprise's information-processing operations are a vital and visible component of its relationship with suppliers and customers. Globalization, just-in-time production and delivery, and Internet-based B2B and B2C have brought the information technology department to the forefront of a company's operations.
It refers to two kinds of commerce via the Internet. B2B refers to relations between businesses (Marketplace, wholesale activities etc.). B2C refers to relations between a business and comsumers, in general (retail activities) or customers, in particular.