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17:12 Feb 20, 2006
This question was closed without grading. Reason: Other
English to French translations [PRO] Bus/Financial - Marketing / Market Research
English term or phrase:funnel opportunities
The context :
A successful alternative approach to optimise sales effectiveness and improve predictability is to unhook the above the funnel and in funnel activities. The first step is to determine the optimum number of in the funnel opportunities the direct sales force needs to be most effective. The requirement for the above the funnel activities is then the number of new opportunities which must be added each period to replenish the funnel at its optimum level. Once this is achieved, the direct sales force should not spend any time on above the funnel activities.