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13:57 Feb 21, 2006
English to French translations [PRO] Marketing / Market Research
English term or phrase:deep dive
•A) 200 recent beer off-trade purchasers will answer a deep dive into beer off-trade followed by 2 other categories
•B) 200 recent mobile phone handset purchasers will answer a deep dive into mobile phone handsets followed by 2 other categories
•C) 600 respondents will be asked to answer 5 categories (no deep dive)
•Across all 1,000 respondents, we want to achieve a minimum of 200 people being asked about each category
•Suggest we attempt this as follows:
MAXIMUM QUOTA OF 300 PER CATEGORY
je comprends qu'il sagit d'une enquête/étude approfondie, d'un questionnaire détaillé, mais je voudrais savoir s'il existe un terme consacré