French translation: les caractéristiques des biens et services
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10:20 Feb 20, 2007
English to French translations [PRO] Marketing / Market Research / Marketing
English term or phrase:the traits of various goods ad services
Business students from the Massachusetts Institute of Technology participating in a mock stock exchange at a vacation lodge here last month received instant feedback. As the 30 or so traders pecked away tensely on their network of laptop computers, sighs and nervous giggles signaled the gyrating value of their portfolios.
Except for its unusually informal setting, the exercise resembled the kind of simulated trading of stocks or bonds that is routine in the finance curriculum at many business schools.
But this was a marketing class conducted by Ely Dahan, a professor at M.I.T.'s Sloan School of Business. The students were not trading securities but the traits of various goods and services, like automobiles and ski resorts.