French translation: ...de toutes les questions sur le développement des produits
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10:22 Feb 20, 2007
English to French translations [PRO] Marketing / Market Research / Marketing
English term or phrase:product development question
But this was a marketing class conducted by Ely Dahan, a professor at M.I.T.'s Sloan School of Business. The students were not trading securities but the traits of various goods and services, like automobiles and ski resorts. The exercise was part of an effort by Professor Dahan and colleagues at M.I.T. to prove that simulated trading could answer that most basic of all product development questions: What do consumers want?