French translation: Processus/étapes de mise sur le marché
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12:44 Nov 5, 2007
English to French translations [PRO] Marketing - Marketing / Market Research
English term or phrase:Route to Market
All members of our Key Account Management (KAM) group take 1 to 2 weeks per year to undertake a hands-on working experience in their customers’ operations.
During these sessions they spend time in Customer Menu planning, Purchasing, RTM (distribution), Receiving, Store keeping, Production, Service, Ware washing.
J'ai trouvé "route to market" en anglais dans des textes en français mais ça ne me semble pas très correct...