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15:01 Mar 12, 2008
This question was closed without grading. Reason: Answer found elsewhere
English to French translations [PRO] Bus/Financial - Marketing / Market Research / retail
English term or phrase:undertrade
Comment appelle-ton ce phénomène (attention il ne s'agit pas de transactions boursières mais de commerce) :
"premium beer has 52% share of beer in Customer (versus 69% share in the market). We call this over or under trading. In this example, premium beer undertrades in the customer by 17%"
sous-vendu et survendu? Mais sous-vendu a aussi un sens différent