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Ad stock


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20:26 Aug 22, 2014
English to French translations [Non-PRO]
Marketing - Marketing / Market Research / Occupational title
English term or phrase: Ad stock
It's in an organizational annoucement, from the US, targeted to the Canadian French employees.

"The following are changes to the Point of Sale/Ad Stock team: (...)"
"A new ad stock team is in place and has been training alongside the current team for the past six weeks."

What does Ad Stock MEAN in this context, and how should it be translated?

Thank you!
Anne Parent
Local time: 23:51

Summary of reference entries provided
Use of the term
Fanny Gendrau

Discussion entries: 3


Reference comments

33 days
Reference: Use of the term

Reference information:
Adstock seems to be a way to measure the impact of advertising on the consumer and, subsequently, on sales.

Example sentence(s):
  • "The operationalization of AdStock implies that the advertising itself – either ratings points or spending – “carry over” in time, whereas we should be looking at the carryover effects of the advertising itself".
  • "La modélisation des actions marketing répond, quant à elle, à la théorie dite des " adstocks ", qui tient compte de la décroissance exponentielle de l'effet d'une campagne après le jour J [...]".

    Reference: http://www.mproductivity.com/blog/a-mix-modeling-manifesto-t...
    Reference: http://www.lajauneetlarouge.com/article/comment-justifier-op...
Fanny Gendrau
Works in field
Native speaker of: Native in FrenchFrench
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