Cross market brands

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

11:14 Feb 20, 2018
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: Cross market brands
Key trends regarding the Spirits market:

Significant drive of **cross market brands** promoting authenticity and quality of products
Nathalie Coutelle
Spain
Local time: 09:29


Summary of answers provided
4 +1marques trans-marché
DGParis
4le co-branding
Helia & Jordan


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
cross market brands
marques trans-marché


Explanation:
Extrait de la référence :
"Alors que les acteurs internationaux capitalisent sur des marques trans-marché , les gestionnaires locaux quant à eux, ont la possibilité de mettre en avant leur proximité en ayant recours à des marques locales qui emploient des personnels à proximité." ( Le Monde de la distribution automatique , pp.22-23, encart orange, 2014)

ou alors on s'en tire avec une périphrase...


    https://issuu.com/lmda-lemondedelada/docs/lmda194
DGParis
France
Local time: 09:29
Works in field
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
agree  Sara Massons
21 days
Login to enter a peer comment (or grade)

6 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
cross market brands
le co-branding


Explanation:
Le co-branding est la pratique qui consiste pour deux marques distinctes et généralement indépendantes à créer un produit résultat de la fusion des deux marques.

Example sentence(s):
  • Le co-branding est un bon moyen pour bénéficier d’un affichage à grande échelle.

    https://www.definitions-marketing.com/definition/cobranding/
    https://fr.wikipedia.org/wiki/Co-branding
Helia & Jordan
France
Local time: 09:29
Specializes in field
Native speaker of: Native in FrenchFrench, Native in EnglishEnglish
Login to enter a peer comment (or grade)



KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:

Your current localization setting

English

Select a language

Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search