insights

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

18:33 Feb 15, 2018
English to French translations [PRO]
Marketing - Media / Multimedia
English term or phrase: insights
The sentence is :
"Social media marketing can [...] be an excellent source of contacts and insights, depending on how you use it."

I was thinking about translating "insights" by "informations" in French.
What do you think about the translation ? Does anyone have a better idea ? Thanks in advance.
sofernan
Belgium


Summary of answers provided
5 +1précieux renseignements (qui vous éclairent sur...)
Antoine Guillemain
4 +1source ... d'informations utiles pour mieux comprendre le marché
Daryo
4aperçus / perceptions
B D Finch
4données marketing intéressantes
DGParis


  

Answers


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
précieux renseignements (qui vous éclairent sur...)


Explanation:
I keep having to translate this - this is corporate jargon (even though the word 'insights' is also common). I usually go for 'vous livre de précieux renseignements/de précieuses informations sur' or 'vous fournit des données qui vous éclairent sur...'

This sometimes also refers to analytics, i.e. figures.

Note the word 'insights' is also used in French (by those zealous business people who think using English words is all the rage.)

Antoine Guillemain
United Kingdom
Local time: 22:24
Works in field
Native speaker of: Native in FrenchFrench
Notes to answerer
Asker: Thank you!


Peer comments on this answer (and responses from the answerer)
neutral  Daryo: quite close, but CL5 sounds slightly over-optimistic ...
2 hrs
  -> CL5?

agree  GILOU
1 day 12 hrs
Login to enter a peer comment (or grade)
The asker has declined this answer

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
source of ... insights
source ... d'informations utiles pour mieux comprendre le marché


Explanation:
insights = better understanding - here of the marketplace, by learning what customers really want and think

Daryo
United Kingdom
Local time: 22:24
Native speaker of: Native in SerbianSerbian, Native in FrenchFrench
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  GILOU: juste aussi mais ça rejoint précieux renseignements
1 day 10 hrs
  -> Merci!
Login to enter a peer comment (or grade)
The asker has declined this answer

13 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
données marketing intéressantes


Explanation:
"marketing" pouvant être omis surtout si vous utilisez déjà le terme pour traduire "Social media marketing"

j'allais opter pour "pertinentes" à la place d'intéressantes , mais vu la valeur conditionnelle de la fin de la phrase, "depending on how you use it", ce serait une sur-traduction présomptueuse que de les qualifier d'emblée de "pertinentes".

DGParis
France
Local time: 23:24
Specializes in field
Native speaker of: Native in FrenchFrench
Login to enter a peer comment (or grade)
The asker has declined this answer

15 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
aperçus / perceptions


Explanation:
Insights are more intangible than "informations". They are the result of the person having the insight intelligently interacting with the information they have access to, while exercising their imagination.

B D Finch
France
Local time: 23:24
Works in field
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
neutral  Antoine Guillemain: Mhmm you're thinking of 'insight' in a more general meaning, e.g. 'it gives us an insight into...'. But 'business insights' very much refers to data, often enabled by smart technology. See here: https://blog.walkerinfo.com/blog/extracting-business-insight
2 hrs
  -> How sad that business persons are degrading language with their lack of inner life. :(
Login to enter a peer comment (or grade)
The asker has declined this answer



KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:

Your current localization setting

English

Select a language

Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search