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Explanation: "Guimauve" is the texture marshmallows are made off. However, "guimauve" does not provide any indication of what the thing actually looks like. The default interpretation for a French speaker would be a pink stick. I you need to convey the fact that it is square and may be pink, green or white, you may wanna use the term "shamallow" although this is a brand name. Most "shamallow" eaters don't even know it's "guimauve" they're eating.