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10:29 Aug 6, 2010
English to French translations [PRO] Marketing - Printing & Publishing / printing
English term or phrase:press pass
For each new print run NP Marketing Department will have the possibility to be present the day of the press pass
Explanation: Un imprimeur français rencontré ce matin m'a dit qu'on pourrait traduire comme cela. D'après lui il n'y a pas de terme technique français pour traduire press pass. Il dit qu'effectivement les clients peuvent venir ce jour-la pour faire regler les machines au mm pour obtenir exactement le resultat recherché.
Marion Feildel Turkey Local time: 20:43 Works in field Native speaker of: French PRO pts in category: 12
Reference information: For a major print run, the "press pass" is the final test run on the press itself (as distinct from proofs, which may be produced on a proofing device), during which final adjustments can be made, and approved by the client, before the production run proper starts.
This can represent a major investment of time by the client, as they have to travel to the press and often spend a day or more on site.