Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
English to French translations [PRO] Marketing - Retail / retail
English term or phrase:own label
par exemple les supermarchés achetant des produits aux fournisseurs et y apposant leur propre marque. Je cherche le terme générique correspondant aux contextes suivants:
"make sure that you and your distributor have a consistent viewpoint on brand versus own label"
"own label policy"
"optimization of value added through an exclusive own label programme"
Merci d'avance pour toutes vos suggestions!