French translation: tests de bout en bout / exhaustifs
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English to French translations [PRO] Tech/Engineering - Telecom(munications)
English term or phrase:head to head testing
This phrase comes from a COMPETITION LAW COMPLIANCE PROGRAM for a telecommunications company, specifically a section called "Guidelines for Performance Claims."
"Ads which suggest superior performance relative to competitors’ products and services must be structured with particular care. In addition to the need for proper head-to-head testing, comparative advertising must be able to withstand scrutiny under the “general impression” standard applicable to all misleading advertising issues."
Explanation: d'après ce que j'ai trouvé sur la page citée en référence, il s'agirait d'un test comparatif entre deux ou trois versions d'un jeu, donc c'est vraissemblablement un test comparatif entre deux ou trois produits.