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marketing collateral

German translation: Werbematerial

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:marketing collateral
German translation:Werbematerial
Entered by: Beate Boudro
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15:36 May 9, 2001
English to German translations [PRO]
Bus/Financial - Advertising / Public Relations
English term or phrase: marketing collateral
... A. agrees to grant B. permission to publish articles, brochures, and other marketing collateral describing the project ...

Do you know a standard translation of the term "marketing collateral"?
Any help is appreciated!
Beate Boudro
United States
Local time: 09:53
Marketing Collateral, Werbemateial
Explanation:
It's obviously just a "trendy" way of saying advertising material = Werbematerial. However, I found this:

Avid XressDV ist eine professionelle Anwendung zur Entwicklung von Video Präsentationen, Digitalen Videos, Marketing Collateral und Web Creation

http://www.informatica.de/Intellistation/IntelliM.htm.

Selected response from:

Randi Stenstrop
Local time: 17:53
Grading comment
Thanks for the quick reply!
4 KudoZ points were awarded for this answer

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Summary of answers provided
naMarketingmaterial(ien)
Henning Bochert
naMarketingmaterial(ien)
Henning Bochert
naMarketing Collateral, WerbemateialRandi Stenstrop


  

Answers


1 hr
Marketing Collateral, Werbemateial


Explanation:
It's obviously just a "trendy" way of saying advertising material = Werbematerial. However, I found this:

Avid XressDV ist eine professionelle Anwendung zur Entwicklung von Video Präsentationen, Digitalen Videos, Marketing Collateral und Web Creation

http://www.informatica.de/Intellistation/IntelliM.htm.



Randi Stenstrop
Local time: 17:53
Native speaker of: Danish
PRO pts in category: 4
Grading comment
Thanks for the quick reply!
Login to enter a peer comment (or grade)

1 hr
Marketingmaterial(ien)


Explanation:
In this case, I would go with the above general description, since "marketing collateral" is used in a categorical way too.

Hope this helps -

Henning Bochert

Henning Bochert
Germany
Local time: 17:53
Works in field
Native speaker of: German
Login to enter a peer comment (or grade)

1 hr
Marketingmaterial(ien)


Explanation:
In this case, I would go with the above general description, since "marketing collateral" is used in a categorical way too.

Hope this helps -

Henning Bochert
www.bochert.com

Henning Bochert
Germany
Local time: 17:53
Works in field
Native speaker of: German
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Changes made by editors
Feb 10, 2008 - Changes made by Steffen Walter:
FieldLaw/Patents » Bus/Financial
Field (specific)(none) » Advertising / Public Relations


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