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02:20 Jun 25, 2001
English to German translations [Non-PRO]
English term or phrase: coupon-drop
Advertising material shall include the commercials and any stills, cut-downs or re-edits thereof as well as coupon-drop, photographs, public relations etc
Martina Pasqualin

Summary of answers provided
na"Wurfsendung von Rabatt-Coupons"
Andrea Kopf
naGutschein-VerteilungUschi (Ursula) Walke
nadefinitionTanya Harvey Ciampi



38 mins

Found this text:

... Total coupon drop = the number of coupons issued, in thousands

source: http://searchpdf.adobe.com/proxies/1/35/16/72.html

might be useful!

Tanya Harvey Ciampi
Local time: 08:41
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 12
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4 hrs

I'm sure the coupons are vouchers. I found following in the web:
'... How do you measure the success of a coupon drop? Is it the redemption rate? ... ' (for URL see Reference)

DROP recalls Flugblätter, Flugzettel, but we can't have Fluggutscheine !!!
Drop means distribution (although not in the Oxford Dictionary!)


    Reference: http://www.promotionsdecisions.com/services/prophet/prophet....
Uschi (Ursula) Walke
Local time: 17:41
Native speaker of: Native in GermanGerman
PRO pts in pair: 175
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13 hrs
"Wurfsendung von Rabatt-Coupons"

Found the following:

...For example, he says, a brick and mortar retailer issuing a discount coupon relying solely on demographics, would send all consumers in an area a 10 cent coupon on a product and see increased profits of 10 %. Going a step further and basing a "coupon drop" on information from the last purchase increased relative profit to 60 %...

I also found door drop (Wurfsendung) in a marketing dictionary (PONS).


    Reference: http://www.globaltechnoscan.com/2ndMay-8thMay01/models.htm
Andrea Kopf
Local time: 08:41
Native speaker of: Native in GermanGerman
PRO pts in pair: 121
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