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02:20 Jun 25, 2001
English to German translations [Non-PRO] Art/Literary
English term or phrase:coupon-drop
Advertising material shall include the commercials and any stills, cut-downs or re-edits thereof as well as coupon-drop, photographs, public relations etc
...For example, he says, a brick and mortar retailer issuing a discount coupon relying solely on demographics, would send all consumers in an area a 10 cent coupon on a product and see increased profits of 10 %. Going a step further and basing a "coupon drop" on information from the last purchase increased relative profit to 60 %...
I also found door drop (Wurfsendung) in a marketing dictionary (PONS).