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Explanation: sorry, war eben etwas vorschnell und habe da was verwechselt
Also Übersetzung wie folgt:
Unser Unternehmen befindet sich in einer guten Kostensituation, die sich ...
the extent to which the firm seeks the low-cost position in manufacturing and distribution through investments in cost-minimizing facilities and equipment
the firm’s relative price position in the market. Price position will usually be related to such other variables as cost position and product quality, but price is a distinct strategic variable that must be treated separately
The strategic dimensions are related. A firm with a low relative price (such as Texas Instruments in semiconductors) usually has a low-cost position and good though not superior product quality. To achieve its low costs such a firm probably has a high degree of vertical integration. The strategic dimensions for a particular firm usually form an internally consistent set, as in this example. An industry normally has firms with a number of different though internally consistent combinations of dimensions.