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Explanation: With so little context to go on, it's hard to give you an intelligent suggestion. (How does "value proposition" fit into the above context? Is it the header? What do the x's mean? Forgive my ignorance.)
Anyway, based on the little snippet of text you quote, "der erwartete Wert" or "der zu erwartende Wert" might work. See what you think. While I would normally also use Wertvorschlag, I can't quite see how that would fit in.
Ulrike Lieder Local time: 01:10 Specializes in field Native speaker of: German PRO pts in category: 8