German translation: kundenspezifische Massenproduktion
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English to German translations [PRO] Bus/Financial - Manufacturing
English term or phrase:mass customization
"To better meet customer demand, many manufacturers have long applied the concept of mass customization to their business model. . As a result, they have eliminated the need to hold inventories of finished goods. They have also embraced just-in-time techniques to define their operations, cutting weeks off production and delivery schedules."