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active lead/lead generation

German translation: Interessentenwerbung

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:active lead/lead generation
German translation:Interessentenwerbung
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17:49 May 18, 2001
English to German translations [PRO]
Bus/Financial
English term or phrase: active lead/lead generation
The lead-generation service that XXX® Asset Exchange provides to sellers who are looking for buyers.

??? on my part.

TIA,

Antje
Antje Ruppert
United States
Local time: 03:53
aktiver Intressent / Interessentenwerbung / Intressentenentwicklung
Explanation:
"lead" in this instance is a short form of "sales lead", i.e. information (usually a name and an address) of someone that may be interested in a product or service. An active lead would be someone that has been contacted and may be considereing thez product or service, i.e. it is a lead that has to be followed up on (nachfassen).

Lead generation can be a) an active process of searching for new leads, such as with advertising, or b) a passive process, such as going throught lists of "prospects". In that case it could also be "Intressentenentwicklung"

All of these terms deliver interesting hits on Google.
Selected response from:

Alexander Schleber
Belgium
Local time: 09:53
Grading comment
Vielen Dank für die Hilfe!!!!

Antje
4 KudoZ points were awarded for this answer

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Summary of answers provided
naaktiver Intressent / Interessentenwerbung / Intressentenentwicklung
Alexander Schleber


  

Answers


5 hrs
aktiver Intressent / Interessentenwerbung / Intressentenentwicklung


Explanation:
"lead" in this instance is a short form of "sales lead", i.e. information (usually a name and an address) of someone that may be interested in a product or service. An active lead would be someone that has been contacted and may be considereing thez product or service, i.e. it is a lead that has to be followed up on (nachfassen).

Lead generation can be a) an active process of searching for new leads, such as with advertising, or b) a passive process, such as going throught lists of "prospects". In that case it could also be "Intressentenentwicklung"

All of these terms deliver interesting hits on Google.


    German sales experience
Alexander Schleber
Belgium
Local time: 09:53
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 1466
Grading comment
Vielen Dank für die Hilfe!!!!

Antje

Peer comments on this answer (and responses from the answerer)
Andy Lemminger

Judith Schmid
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