mehr Kontext 17:22 Sep 7, 2006
Stonyfield Farm Partners with CAS for Trade Promotion Management CPWerx Reporting & Analytics to Improve Visibility, Control of Trade Spend for All-Natural, Organic Dairy Innovator CAS, the global leader in Demand Side Management solutions for the Consumer Products industry, announced today that Stonyfield Farm, Inc. has selected CPWerx™ as its solution for Trade Promotion Management (TPM). The leading organic yogurt maker's decision to partner with CAS was supported by a cross-functional selection committee that included representatives from Stonyfield and Dannon in the United States and Groupe Danone in France. "By implementing CPWerx from CAS, we will have better visibility and control of our trade spend and be able to more effectively plan and track the effectiveness of our trade dollars," said Diane Carhart, chief financial officer of Stonyfield Farm. Mir kommt hier auch die 2. Variante logischer vor, warum heißt das dann aber "Trade Spend" und nicht "Trade Promotion Expenses" oder dergleichen... Gibt es da im Deutschen keine kurzen und prägnanten Fachbegriff?? |