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proprietary events / leverage

German translation: voll ausnutzen

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:leverage
German translation:voll ausnutzen
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14:47 Oct 25, 2000
English to German translations [PRO]
Bus/Financial - Business/Commerce (general)
English term or phrase: proprietary events / leverage
This is from an Executive summary:
XXX is building brand and revenue streams by creating spectacular proprietary events that are leveraged into media, sponsorships, Internet and retail opportunities."
Please help me with this sentence- I am struggling with the expression "leverage' , as well . It appears frequently in my text and I find it difficult to find the appropritae German expression. Thanks!
Johanna Timm, PhD
Canada
Local time: 19:06
unternehmenseigene / markenbildende Events / voll ausnutzen
Explanation:
Some more suggestions:
In IT-speak, proprietary is proprietär. See for instance:
www.pm-medici.ch/lehrgang/lexikon.htm
www.infodrom.north.de/~joey/Linux/raid/ix-9511.html
www.kritische-informatik.de/linuxswl.htm

Whether or not you can use "proprietär" in this phrase would depend on your overall context (it might actually work!). From the sentence you give, I get the impression that the company is trying to build its brand image. So "markenbildend" might also work. You may have to be quite liberal in your translation to get the intended meaning (die "Botschaft") across.
I would certainly use the word "Event" in German; it implies something special (and, as you know, it is considered cool in German to liberaly sprinkle in English terms).

Leverage is a word that I, too, often struggle with. I often use "ausnutzen", "optimal / voll ausnutzen / einsetzen" or s.th. to that effect. I have also found several instances of "Leverage-Effekt" (see, for instance, tradition.axone.ch/ViewTerm.cfm?TID=4651)

The following would be one possible translation, but I'm sure you can refine it to make it sound more elegant.
…durch spektakuläre unternehmenseigene Events (firmenintern konzipierte Original-Events), die optimal (voll) ausgenutzt werden, um neue Möglichkeiten [für/in/bei] ... zu schaffen [zur Schaffung von Möglichkeiten ausgenutzt werden]

proprietary
(Re) urheberrechtlich
[Schäfer]

Anyway, HTH!
Selected response from:

Ulrike Lieder
Local time: 19:06
Grading comment
THANKS!!! I just love the expression" firmenintern konzipierte Original-Events"- it does not only convey what is meant, but it also has the " right ring" to it.
Thanks also for the suggestions for leverage- I have spent at least half an hour figuring that one out(without convincing result) !

4 KudoZ points were awarded for this answer

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Summary of answers provided
naunternehmenseigene / markenbildende Events / voll ausnutzenUlrike Lieder
nasee explanationkbenner
naeigene Geschehnisse, heben
Mats Wiman


  

Answers


3 hrs
eigene Geschehnisse, heben


Explanation:
...durch eigene Geschnisse, die in die Medien gehoben werden, durch Sponsorschaften...


    Cassels German-English Dictionary+Norstedts Eng-Swe
Mats Wiman
Sweden
Local time: 04:06
Works in field
Native speaker of: Native in SwedishSwedish
PRO pts in category: 14

Peer comments on this answer (and responses from the answerer)
Ulrike Lieder
Login to enter a peer comment (or grade)

3 hrs
see explanation


Explanation:
propriety means firmeneigen and
event Ereignis, Veranstaltung
leveraged could have several meanings, depending on the context: 1. Hebelwirkung, 2. Macht, Einfluß 3. Fremdfinanzierungsgrad
In this sentence I would say:
...durch die Schaffung spektakulärer Firmenereignisse, die Auswirkungen auf die Möglichkeiten in Medien, Fördertätigkeit (Finanzierung), Internet und Vekauf haben.


    Hamblock/Wessels Wirtschaftsenglisch
kbenner
United States
Local time: 21:06
Native speaker of: Native in GermanGerman
Login to enter a peer comment (or grade)

23 hrs
unternehmenseigene / markenbildende Events / voll ausnutzen


Explanation:
Some more suggestions:
In IT-speak, proprietary is proprietär. See for instance:
www.pm-medici.ch/lehrgang/lexikon.htm
www.infodrom.north.de/~joey/Linux/raid/ix-9511.html
www.kritische-informatik.de/linuxswl.htm

Whether or not you can use "proprietär" in this phrase would depend on your overall context (it might actually work!). From the sentence you give, I get the impression that the company is trying to build its brand image. So "markenbildend" might also work. You may have to be quite liberal in your translation to get the intended meaning (die "Botschaft") across.
I would certainly use the word "Event" in German; it implies something special (and, as you know, it is considered cool in German to liberaly sprinkle in English terms).

Leverage is a word that I, too, often struggle with. I often use "ausnutzen", "optimal / voll ausnutzen / einsetzen" or s.th. to that effect. I have also found several instances of "Leverage-Effekt" (see, for instance, tradition.axone.ch/ViewTerm.cfm?TID=4651)

The following would be one possible translation, but I'm sure you can refine it to make it sound more elegant.
…durch spektakuläre unternehmenseigene Events (firmenintern konzipierte Original-Events), die optimal (voll) ausgenutzt werden, um neue Möglichkeiten [für/in/bei] ... zu schaffen [zur Schaffung von Möglichkeiten ausgenutzt werden]

proprietary
(Re) urheberrechtlich
[Schäfer]

Anyway, HTH!

Ulrike Lieder
Local time: 19:06
Works in field
Native speaker of: German
PRO pts in category: 20
Grading comment
THANKS!!! I just love the expression" firmenintern konzipierte Original-Events"- it does not only convey what is meant, but it also has the " right ring" to it.
Thanks also for the suggestions for leverage- I have spent at least half an hour figuring that one out(without convincing result) !
Login to enter a peer comment (or grade)




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Changes made by editors
Apr 16, 2007 - Changes made by Steffen Walter:
Term askedproprietary events/ leverage » proprietary events / leverage
Field (specific)(none) » Business/Commerce (general)


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