in-store theatre

German translation: Promotion-Stand

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:in-store theatre
German translation:Promotion-Stand
Entered by: inkweaver

13:25 Oct 22, 2007
English to German translations [PRO]
Marketing - Business/Commerce (general)
English term or phrase: in-store theatre
Begriff für Promotionen/Verkaufsföderungen in Einzelhandelsgeschäften, bei denen Personen Produkte, oft Lebensmittel oder Getränke bewerben, indem sie Probehäppchen etc. ausgeben.
Mir will einfach nicht der deutsche Begriff dafür einfallen.
Peter Gennet
Austria
Local time: 05:24
Promotion-Stand
Explanation:
Ich kenne das als Promotion-Stand aus meiner letzten Firma.
Selected response from:

inkweaver
Germany
Local time: 05:24
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4Promotion-Stand
inkweaver
3 +1Probierstand
Annette Heinrich
4 -1Degustationsstand
swisstell


Discussion entries: 2





  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
Promotion-Stand


Explanation:
Ich kenne das als Promotion-Stand aus meiner letzten Firma.

inkweaver
Germany
Local time: 05:24
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 16
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Tanja K: genau, oder auch Aktionsstand, Werbestand, usw.
12 mins

agree  Sabine Akabayov, PhD
55 mins

agree  Kim Metzger: Also known as "experiential marketing" http://www.coolavenues.com/bschools/060911/iitd_rostrum_3.ph...
1 hr

agree  Valeska Nygren
15 hrs
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5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
Degustationsstand


Explanation:
what else? if it is, as you say, to sample food or drink

swisstell
Italy
Local time: 05:24
Specializes in field
Native speaker of: German
PRO pts in category: 102

Peer comments on this answer (and responses from the answerer)
disagree  Kim Metzger: Also known as "experiential marketing" http://www.coolavenues.com/bschools/060911/iitd_rostrum_3.ph...
1 hr
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7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Probierstand


Explanation:
wenn es speziell um Lebensmittel/Getränke geht und man das denglische "Promotion" vermeiden möchte

Annette Heinrich
Local time: 05:24
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 40

Peer comments on this answer (and responses from the answerer)
agree  Johanna Timm, PhD: http://www.edu-media.de/edumedia/v2/download/demo605.pdf (S.12)
10 hrs
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