German translation: die Gewinnung von Neukunden ... die Bindung von Altkunden
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21:29 Nov 10, 2003
English to German translations [PRO] Bus/Financial - Business/Commerce (general)
English term or phrase:to sell a new customer vs. keeping one
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Yet this simple fact, that there may be **a cost factor of 8 to 12 times as much to sell a new customer vs. keeping one**, seems to have been forgotten.