high-touch world

German translation: Mit engem Kundenkontakt ODER mit hoher persönliche Note

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:high-touch world
German translation:Mit engem Kundenkontakt ODER mit hoher persönliche Note
Entered by: Andrea Hauer
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14:31 May 17, 2018
English to German translations [PRO]
Bus/Financial - Investment / Securities
English term or phrase: high-touch world
Es geht um das Sterben der Einzelhandelsgeschäfte in Amerika:
“We were in a very ***high-touch world*** that had very low price transparency,” says XXX
“With YYY and other e-commerce merchants, we’ve evolved into a ***lower-touch world*** with high price transparency.”

Ich vermute mal, inhaltlich ist es so gemeint, dass es früher wichtiger war, dass der Kunde die Produkte in die Hand nehmen konnte, bevor er sie kauft. Wie würdet ihr das lösen?
Andrea Hauer
Germany
Local time: 02:47
Mit engem Kundenkontakt ODER mit hoher persönliche Note
Explanation:
Es geht hier um die persönliche Beziehung mit dem Kunden.

Do you know the difference between “high touch business” and “low touch business?” “High touch” is what we call a business where the customer places their trust and partnership with a company and/or individual at that company. The relationship is central to the sale and retention of the customer. “Low touch” businesses sell a product too, but that product can be consumed on its own without a great deal of interface between the company’s sales team and the customer.

Which type of business is ECHOtape? “Low touch,” right?

Not exactly. Even though the tape business is not what you’d think of as “high touch,” we believe that it is more important than ever to stay in touch with our customers in this growing digital and decentralized world. Because of this, it is one of the reasons we returned to the trade show circuit after a 10 year hiatus.

As a small company, from way back in the early days until now, we have always held as a core value that our business means real relationships with our customers. We are known as a company of people that care about each other and care about getting each and every roll of tape to our customers every single day out of the year. Relationships matter! That’s why, even during the economic downturn recently, ECHOtape didn’t shed our sales force. Was it an expensive decision? Probably, but I would argue that our continued investment in our sales force is what kept us alive during that bad stretch. “High touch” is part of our competitive advantage today whenever we go up against the big boys. In a world where more and more products are pure commodity, our connection to our customers is our primary value proposition.

What does being a “high touch” company look like? In many ways, it is the most natural thing imaginable. We have always worked closely with our customers in the field. We would stay overnight at a paper mill while production crews would test our splicing tape. We would go out to residential construction sites in California where they use our stucco tape to learn exactly how the job gets done. Being in the field alongside our customers gives us a real sense of what is going on, helps us better understand our customers’ needs, and how we can help them deal with the issues they are facing in order to do a better job. Our sales team constantly brings back market intelligence about what our customers are saying about ours and other products, what they like and dislike, and how our competitors are faring. We can keep tabs on what is going on in the industry and how we can compete most effectively.
Selected response from:

Haigo Salow
United States
Local time: 20:47
Grading comment
Prima, vielen Dank!
4 KudoZ points were awarded for this answer



Summary of answers provided
4Mit engem Kundenkontakt ODER mit hoher persönliche Note
Haigo Salow


Discussion entries: 4





  

Answers


1 day 5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Mit engem Kundenkontakt ODER mit hoher persönliche Note


Explanation:
Es geht hier um die persönliche Beziehung mit dem Kunden.

Do you know the difference between “high touch business” and “low touch business?” “High touch” is what we call a business where the customer places their trust and partnership with a company and/or individual at that company. The relationship is central to the sale and retention of the customer. “Low touch” businesses sell a product too, but that product can be consumed on its own without a great deal of interface between the company’s sales team and the customer.

Which type of business is ECHOtape? “Low touch,” right?

Not exactly. Even though the tape business is not what you’d think of as “high touch,” we believe that it is more important than ever to stay in touch with our customers in this growing digital and decentralized world. Because of this, it is one of the reasons we returned to the trade show circuit after a 10 year hiatus.

As a small company, from way back in the early days until now, we have always held as a core value that our business means real relationships with our customers. We are known as a company of people that care about each other and care about getting each and every roll of tape to our customers every single day out of the year. Relationships matter! That’s why, even during the economic downturn recently, ECHOtape didn’t shed our sales force. Was it an expensive decision? Probably, but I would argue that our continued investment in our sales force is what kept us alive during that bad stretch. “High touch” is part of our competitive advantage today whenever we go up against the big boys. In a world where more and more products are pure commodity, our connection to our customers is our primary value proposition.

What does being a “high touch” company look like? In many ways, it is the most natural thing imaginable. We have always worked closely with our customers in the field. We would stay overnight at a paper mill while production crews would test our splicing tape. We would go out to residential construction sites in California where they use our stucco tape to learn exactly how the job gets done. Being in the field alongside our customers gives us a real sense of what is going on, helps us better understand our customers’ needs, and how we can help them deal with the issues they are facing in order to do a better job. Our sales team constantly brings back market intelligence about what our customers are saying about ours and other products, what they like and dislike, and how our competitors are faring. We can keep tabs on what is going on in the industry and how we can compete most effectively.


    https://www.echotape.com/blog/the-secret-of-high-touch-success-in-a-low-touch-world/
    https://www.inc.com/erik-sherman/are-you-a-low-touch-retailer-in-a-high-touch-world.html
Haigo Salow
United States
Local time: 20:47
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 8
Grading comment
Prima, vielen Dank!
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