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going for them

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06:03 Oct 4, 2000
English to German translations [PRO]
Marketing
English term or phrase: going for them
Sobe is a brand that seems to have a lot of good,
admirable original products going for them.
Intertrans
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Summary of answers provided
nafür sich sprechen läßt
Astrid Geeraerts
na... hat erhebliche Vorteile...
Antoinette-M. Sixt Ruth
nazeichnet sich aus durch... / profiliert sich...Ulrike Lieder
nasich auszeichnet/sich hervorhebt
Ute Wietfeld
nagoing for--fuer sich sprechende
Elisabeth Moser


  

Answers


19 mins
going for--fuer sich sprechende


Explanation:
I found a lot of diff. translations for
it in Muret-Sanders, none which fits your context. In your case "going for" means that Sobe has a lot of good products--no more than that. You could
say, they have a lot of good products on their side--which does not make sense
to translate. "Going for" is just a
phrase you add, but does not always mean
anything extra like e.g. you would say:
I go for this guy--then it would mean
something, but in this case:
Sobe . . . hat viele . . . Produkte
auf seiner Seite. I don't think this
sounds too good. Therefore, I would translate it as follows:
Sobe hat viele . . . Produkte in ihrer
Angebotspalette/in ihrem Angebot.
And instead Sobe is a brand:
Die Marke Sobe hat scheinbar viele gute,
... in ihrer Angebotspalette.
ODER: Die Marke Sobe hat scheinbar viele
gute . . . Produkte, die fuer sich sprechen (oder fuer sie sprechen).
Wherever you may want to put emphasis on
the brand or the products. In English
it is the brand, but in German it would
make just as much sense the other way
round.




    Muret-Sanders
Elisabeth Moser
United States
Local time: 14:56
Native speaker of: Native in GermanGerman
PRO pts in pair: 303

Peer comments on this answer (and responses from the answerer)
Rike Zietlow
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5 hrs
sich auszeichnet/sich hervorhebt


Explanation:
I totally agree with the previous answer- perhaps you could use a phrase such as ... eine Marke, die sich durch viele gute... Produkte auszeichnet.

Hope that helps a bit.


    as previous answer
Ute Wietfeld
United Kingdom
Local time: 19:56
Native speaker of: German
PRO pts in pair: 129

Peer comments on this answer (and responses from the answerer)
Solution
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5 hrs
zeichnet sich aus durch... / profiliert sich...


Explanation:
I think you need to totally rephrase this to make it sound idiomatic in German.

Die Getränkemarke Sobe zeichnet sich aus durch eine ganze Reihe origineller, guter Produkte aus

Sobe profiliert sich durch ...

Sobe setzt sich ab [unterscheidet sich] vom Mitbewerb durch ...

You still have the same basic meaning, but it sounds more like advertising speak.

"to have s.th. going for them" is very idiomatic, colloquial US usage, meaning that the brand derives its dynamics from ... (whatever the something may be).
Auftrieb erhalten might be a possible translation, but I would not use that in this context.

BTW, Sobe drinks are very different, quite nutritious and really delicious. (Not to mention pricey).

Ulrike Lieder
Local time: 11:56
Native speaker of: German
PRO pts in pair: 1505
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12 hrs
... hat erhebliche Vorteile...


Explanation:
Take it from a native speaker.
Antoinette

Antoinette-M. Sixt Ruth
Local time: 13:56
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 104

Peer comments on this answer (and responses from the answerer)
Rike Zietlow

Solution
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1 day 19 hrs
für sich sprechen läßt


Explanation:
Sobe ist eine Marke die viele gute, bewundernswerte, originelle Produkte für sich sprechen läßt.

Astrid Geeraerts
Local time: 20:56
Native speaker of: Native in DutchDutch
PRO pts in pair: 5

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Solution
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