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vision vehicle

German translation: "Design-Studie" or just "Studie"

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12:46 May 12, 2000
English to German translations [PRO]
Marketing
English term or phrase: vision vehicle
Is there a marketing term in German for vision vehicle that hits the nail on the head? The English uses this term to describe the new car model which was developed on the basis of an existing model. The existing German (which I am re-working) uses Zukunftsmodell. Konzeptfahrzeug comes to mind, but I wonder if that might not be too intangible (i.e. something existing only on the drawing board). The "vision vehicle", or at least its prototype, exists already. Any smart ideas? Thanks!
uel
German translation:"Design-Studie" or just "Studie"
Explanation:
"Design-Studie" or just "Studie" –
I do not know the automobile marketing definitions of either "Studie" OR "vision vehicle" but they sound similar. "Studie" is also used a lot in Germany as you can see below: -
http://www.t-online.de/lifestyl/haupt/motlih50.htm - Chrysler 300 Hemi C - Mit der viersitzigen Cabriolet-Studie, die an die großen Zeiten der Muscle Cars erinnern soll, feiert der typische amerikanische Achtzylinder seine Rückkehr. -
http://www.welt.de/daten/1995/08/05/0805vm112229.htx - Kaum gab es die ersten Erlkönig-Fotos vom eleganten Coupé, das 1997 auf den Markt kommt, da wurde die erste Studie über die Cabrio-Version fertig. -

http://www.evita.de/artikel/0,,26965,.html - Der Begriff Java bezeichnet nicht nur eine große Insel im Malaiischen Archipel sowie eine Programmiersprache, es ist auch der Name für die neue Designstudie von Chrysler. -

http://www.t-online.de/lifestyl/inhalte/motlii02.htm - Nur als Design-Studie gedacht, stieß der SLR auf so viel Applaus, dass sich Mercedes dazu entschloss, den Super-Sportwagen zu bauen.

http://www.evita.de/artikel/0,,13848,.html - Volkswagen hat sich diesem Thema gewidmet und präsentiert nun eine Studie, die die Vorstellung der Wolfsburger an ein Fahrzeug der höchsten Gattung repräsentiert. –

Selected response from:

Dan McCrosky
Local time: 15:13
Grading comment
Well, it seems the system is acting up again -- I had to pretend to be a non-member in order to be able to award points. And not for the first time, I wish I could give points to more than one person. I chose Dan's answer for 2 reasons: (1) the use of the term "Studie" or "Design-Studie" in this context was totally new to me, and (2) the host of web references he provided was awesome. I had a lot of fun poking around in them. But my personal KudoZ also go to Claudia who really picked up on the "vision" aspect which was stressed throughout the English original. Thanks to you all for your thoughtful answers.
4 KudoZ points were awarded for this answer

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Summary of answers provided
naTraumauto, visionäres Modell, Auto der nächsten Generation
Claudia Tomaschek
na"Design-Studie" or just "Studie"Dan McCrosky
nadas Fahrzeug für morgenWilhelm Pfiffer
naPrototype der nächsten Generation
Muhammad Riedinger
naFahrzeug, in dem Visionen (zur) Realität werdenxxxKristina M
naDas Auto der Zukunft
Iris Ludolf
nalittle help
Dierk Seeburg


  

Answers


3 mins
little help


Explanation:
I can't really help except to say that when I was reading your request the two terms you mentioned came to mind before I read them! Good luck.

Dierk Seeburg
Local time: 07:13
Native speaker of: Native in GermanGerman
PRO pts in pair: 130
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9 mins
Fahrzeug, in dem Visionen (zur) Realität werden


Explanation:
If you have the room. Or perhaps some variation of this.

Kristina


xxxKristina M
Local time: 09:13
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 130
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34 mins
Das Auto der Zukunft


Explanation:
Hi there,

maybe you just want to switch the word order. If you use "Das Auto der Zukunft" or "Das Modell /Fahrzeug der Zukunft" or some like that it could mean that the prototype already exists.

Or what about "Die neue Generation der Autos"?

Hth
Iris

Iris Ludolf
Local time: 15:13
PRO pts in pair: 34
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9 hrs
Prototype der nächsten Generation


Explanation:
It's unlikely, you will find a simple noun-noun combination or even single expression to describe the concept, unless you create one. Good luck

Muhammad Riedinger
Pakistan
Local time: 19:13
Native speaker of: Native in GermanGerman
PRO pts in pair: 23
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13 hrs
das Fahrzeug für morgen


Explanation:
Sometimes a rather simplistic approach might cater more well for the target group: customers.
Esp. marketing has a tendency to cross the border from art to artificial and forget about the original task altogether.
Instead of "Fahrzeug" (vehicle) you obviously can use "Auto" (car) or whatever is appropriate with the given type/model.

Wilhelm Pfiffer
Local time: 14:13
Native speaker of: Native in GermanGerman
PRO pts in pair: 34
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14 hrs
Traumauto, visionäres Modell, Auto der nächsten Generation


Explanation:
Looking at the other answers which exclusively focus on the car being the future model I think that „vision“ foregrounds another aspect of the new model namely that it is visionary, e.g. incorporates the dreams and visions of engineers or drivers. Therefore I would suggests „Traummodell (or Traumauto)“, „Visionäres Modell (or visionäres Fahrzeug“, „ein aus Visionen entwickeltes Modell (or Auto)“.

On the other hand, if you do want to focus on the future character of the new model you might also consider „Auto der neuen Generation“ or „Modell der nächsten Generation“.

Cheers
Claudia


Claudia Tomaschek
Local time: 15:13
Native speaker of: German
PRO pts in pair: 877
Login to enter a peer comment (or grade)

17 hrs
"Design-Studie" or just "Studie"


Explanation:
"Design-Studie" or just "Studie" –
I do not know the automobile marketing definitions of either "Studie" OR "vision vehicle" but they sound similar. "Studie" is also used a lot in Germany as you can see below: -
http://www.t-online.de/lifestyl/haupt/motlih50.htm - Chrysler 300 Hemi C - Mit der viersitzigen Cabriolet-Studie, die an die großen Zeiten der Muscle Cars erinnern soll, feiert der typische amerikanische Achtzylinder seine Rückkehr. -
http://www.welt.de/daten/1995/08/05/0805vm112229.htx - Kaum gab es die ersten Erlkönig-Fotos vom eleganten Coupé, das 1997 auf den Markt kommt, da wurde die erste Studie über die Cabrio-Version fertig. -

http://www.evita.de/artikel/0,,26965,.html - Der Begriff Java bezeichnet nicht nur eine große Insel im Malaiischen Archipel sowie eine Programmiersprache, es ist auch der Name für die neue Designstudie von Chrysler. -

http://www.t-online.de/lifestyl/inhalte/motlii02.htm - Nur als Design-Studie gedacht, stieß der SLR auf so viel Applaus, dass sich Mercedes dazu entschloss, den Super-Sportwagen zu bauen.

http://www.evita.de/artikel/0,,13848,.html - Volkswagen hat sich diesem Thema gewidmet und präsentiert nun eine Studie, die die Vorstellung der Wolfsburger an ein Fahrzeug der höchsten Gattung repräsentiert. –



Dan McCrosky
Local time: 15:13
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 390
Grading comment
Well, it seems the system is acting up again -- I had to pretend to be a non-member in order to be able to award points. And not for the first time, I wish I could give points to more than one person. I chose Dan's answer for 2 reasons: (1) the use of the term "Studie" or "Design-Studie" in this context was totally new to me, and (2) the host of web references he provided was awesome. I had a lot of fun poking around in them. But my personal KudoZ also go to Claudia who really picked up on the "vision" aspect which was stressed throughout the English original. Thanks to you all for your thoughtful answers.
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