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Explanation: Customer loyalty stands for Kundentreue or also Kundenloyalität, so one would say to run a Kundenloyalitäts- or Kundentreue-Programm . The term Kundenbindung (customer retention) is purely technical and expressed by the percentage of customers remaining within a customer base in a business year.
own database Kotler Philip, Principles of Marketing, / Marketing-Management, 9. Ausgabe (German)
monitor Local time: 17:49 Native speaker of: German PRO pts in pair: 68