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must airs

German translation: wichtigste Merkmale/Eigenschaften/Pluspunkte/Mitteilungen

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:must airs
German translation:wichtigste Merkmale/Eigenschaften/Pluspunkte/Mitteilungen
Entered by: Dan McCrosky
Options:
- Contribute to this entry
- Include in personal glossary

11:09 Feb 18, 2001
English to German translations [Non-PRO]
Marketing
English term or phrase: must airs
Beschreibung eines Reporting-Systems:

Three Must Airs -

1. Effektive Inhaltserstellung. x gives you total control over creating and formatting reports to fit your exact needs.
etc.
2. ...
3. ...
Birgit Schmidt-Leinigen
Germany
Local time: 17:55
"springende Punkte" oder "wichtigste Merkmale/Eigenschaften/Pluspunkte/Mitteilungen"
Explanation:
"MUST AIRS" are the most important parts of any information/message/communication that one tries to make sure the audience sees/hears and understands. The term is often used by "spokespeople" to refer to the parts of a press release that the releasing body hopes will reach the readership or viewership. It means literally "message/information that is hoped will (read `must´) be aired = broadcast = published". The term is rather new and rarely used so it does not show up in many dictionaries or yield many Internet hits.

http://www.allianceforamerica.org/0005003.html

http://www.ammermanexperience.com/2891.pdf

"A standby response statement contains the "must airs" or key points you want to make and would like to see reporters include in their stories."

I have not looked at your other questions yet, but perhaps your author means the points that must be made clear to the customer when selling the reporting system.

"must airs" = "key points/main messages/most important features"

=

"springende Punkte" oder "wichtigste Merkmale/Eigenschaften/Pluspunkte/Mitteilungen"

HTH - Dan
Selected response from:

Dan McCrosky
Local time: 17:55
Grading comment
Many thanks!
4 KudoZ points were awarded for this answer

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Summary of answers provided
na"springende Punkte" oder "wichtigste Merkmale/Eigenschaften/Pluspunkte/Mitteilungen"Dan McCrosky


  

Answers


13 hrs
"springende Punkte" oder "wichtigste Merkmale/Eigenschaften/Pluspunkte/Mitteilungen"


Explanation:
"MUST AIRS" are the most important parts of any information/message/communication that one tries to make sure the audience sees/hears and understands. The term is often used by "spokespeople" to refer to the parts of a press release that the releasing body hopes will reach the readership or viewership. It means literally "message/information that is hoped will (read `must´) be aired = broadcast = published". The term is rather new and rarely used so it does not show up in many dictionaries or yield many Internet hits.

http://www.allianceforamerica.org/0005003.html

http://www.ammermanexperience.com/2891.pdf

"A standby response statement contains the "must airs" or key points you want to make and would like to see reporters include in their stories."

I have not looked at your other questions yet, but perhaps your author means the points that must be made clear to the customer when selling the reporting system.

"must airs" = "key points/main messages/most important features"

=

"springende Punkte" oder "wichtigste Merkmale/Eigenschaften/Pluspunkte/Mitteilungen"

HTH - Dan


Dan McCrosky
Local time: 17:55
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 390
Grading comment
Many thanks!
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