This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to German

global reach - local touch

German translation: Global und doch lokal

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:global reach - local touch
German translation:Global und doch lokal
Entered by: Sabine Tietge

06:51 Jan 14, 2003
English to German translations [PRO]
Marketing
English term or phrase: global reach - local touch
Marketing brochure for a software company...

Any ideas for a catchy translation would be greatly appreciated! Maybe "Globale Reichweite - lokales Feingefühl oder lokaler Touch"????
Sabine Tietge
Local time: 04:31
Global und doch lokal
Explanation:
ist das zu kurz?
Selected response from:

wrtransco
Local time: 19:01
Grading comment
Thanks to all of you!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3Global und doch lokal
wrtransco
5Global denken - lokal handeln
Herbert Fipke
4 +1Global denken - lokal empfinden
Nancy Arrowsmith
4 +1international und doch bodenständig
kga
4Globale Reichweite mit lokalem Touch
Katy62
4Weltumspannend - und doch so nah
Tey Lyn (X)
4 -1Gefuehl fuers lokale - Ambitionen weltweit
peter zalupsky
2global erreichbar mit lokalem Touch
Geri Linda Metterle
1 +1Globaler Partner mit lokalem Know-How
TonyTK


Discussion entries: 1





  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Globale Reichweite mit lokalem Touch


Explanation:
Ich finde in einer Marketing Broschüre geht das gut.

Katy62
Local time: 01:01
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 23

Peer comments on this answer (and responses from the answerer)
neutral  Elke Fehling: die Reichweite hat doch keinen lokalen Touch?!
4 hrs
Login to enter a peer comment (or grade)

18 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
global erreichbar mit lokalem Touch


Explanation:
Mir persönlich gefällt die verbale Ausdrucksweise besser.

Möglich wäre auch die substantivische Form:

globale Erreichbarkeit mit lokalem Touch

Flair anstelle von Touch könnte ich mir auch gut in diesem Zusammenhang vorstellen.


Geri Linda Metterle
Local time: 01:01
Native speaker of: Native in GermanGerman
PRO pts in pair: 8
Login to enter a peer comment (or grade)

56 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
Global und doch lokal


Explanation:
ist das zu kurz?

wrtransco
Local time: 19:01
Native speaker of: Native in GermanGerman
PRO pts in pair: 187
Grading comment
Thanks to all of you!

Peer comments on this answer (and responses from the answerer)
agree  Norbert Hermann: kurz und klangvoll :-))!
28 mins
agree  Steffen Walter: as snappy as it gets :-))
3 hrs
neutral  Elke Fehling: drückt nicht wirklich das aus, was es meint
3 hrs
agree  Andrea Kopf: Ich find's prima.
4 hrs
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
Gefuehl fuers lokale - Ambitionen weltweit


Explanation:
Stat des Bindestrichs kann "gepaart" liegen.

peter zalupsky
Slovakia
Local time: 01:01
Native speaker of: Native in SlovakSlovak, Native in CzechCzech
PRO pts in pair: 293

Peer comments on this answer (and responses from the answerer)
disagree  Elke Fehling: das Unternehmen hat "nur" Ambitionen? Kann noch nichts vorweisen? Schlecht!
3 hrs
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 5/5
Global denken - lokal handeln


Explanation:
So haben wir das in der Agentur mal für einen Kunden getextet.

Herbert Fipke
Germany
Local time: 01:01
Native speaker of: German
PRO pts in pair: 1259

Peer comments on this answer (and responses from the answerer)
neutral  Annette Scheler: das Motto ist schon besetzt (Agenda 21)
29 mins
  -> Wenn es nicht dieselbe Branche ist, kein Problem.
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +1
Globaler Partner mit lokalem Know-How


Explanation:
fällt mir spontan ein - obwohl ich "lokalem" nicht besonders elegant finde.

Vielleicht auch irgendetwas mit "Kundenähe" oder "vor Ort" - nur impliziert das eine physische (?) Niederlassung/Zweigstelle.

TonyTK
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 159

Peer comments on this answer (and responses from the answerer)
agree  Annette Scheler: gefällt mir (aber Know-*h*ow)
3 mins
  -> Thanks for correcting my German spelling. (Knoff-Hoff?)
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Global denken - lokal empfinden


Explanation:
I would use the Phrase "Global denken -lokal handeln", and just change one word around, because everyone knows it, and it therefore catches the eye better than anything we could think up.

Nancy Arrowsmith
Local time: 17:01
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 98

Peer comments on this answer (and responses from the answerer)
agree  Maureen Holm, J.D., LL.M.: Global handeln - lokal empfinden
9 hrs
Login to enter a peer comment (or grade)

10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
international und doch bodenständig


Explanation:
Try to find a term that conveys a sense of thesis and antithesis while having a rhythm in its words.


kga
Local time: 01:01
Native speaker of: Native in GermanGerman
PRO pts in pair: 229

Peer comments on this answer (and responses from the answerer)
agree  Susan Geiblinger
3 hrs
Login to enter a peer comment (or grade)

18 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Weltumspannend - und doch so nah


Explanation:
na ja, man kann's ja mal versuchen :)

Tey Lyn (X)
PRO pts in pair: 32
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search