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above and below line exploitation

German translation: Verwertung für Above-the-Line- und Below-the-Line-Werbung

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14:45 Dec 4, 2003
English to German translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: above and below line exploitation
X will have the final decision which talent to use for the advertising, provided that:

a) annual buy-outs for global usage for above and below line exploitation do not exceed € xxx million for male models and € xxx million for female models, taking into account an annual increase of 2% to allow for inflation;
ubei
German translation:Verwertung für Above-the-Line- und Below-the-Line-Werbung
Explanation:
Above-the-line promotion - Verkausförderung durch klassische Werbemittel wie Anzeigen, Kino, Print, TV- und Radio-, Plakat- und Verkehrsmittelwerbung

below-the-line activities - verkausfördernde Aktivitäten unterhalb klassischer Werbe- und Marketingmaßnahmen, z.B. Sonderzuwendungen an den Handel, Sponsoring, Product Placement
Selected response from:

ntext
United States
Local time: 22:11
Grading comment
Vielen Dank!
4 KudoZ points were awarded for this answer

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Summary of answers provided
3Verwertung für Above-the-Line- und Below-the-Line-Werbungntext


  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Verwertung für Above-the-Line- und Below-the-Line-Werbung


Explanation:
Above-the-line promotion - Verkausförderung durch klassische Werbemittel wie Anzeigen, Kino, Print, TV- und Radio-, Plakat- und Verkehrsmittelwerbung

below-the-line activities - verkausfördernde Aktivitäten unterhalb klassischer Werbe- und Marketingmaßnahmen, z.B. Sonderzuwendungen an den Handel, Sponsoring, Product Placement



    Reference: http://www.marketingcliff.de/Begriffe/Above_the_line/above_t...
    Reference: http://medialine.focus.de/PM1D/PM1DB/PM1DBF/pm1dbf.htm?snr=4...
ntext
United States
Local time: 22:11
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 96
Grading comment
Vielen Dank!
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